MORE THAN A TRADITIONAL LOGO SURFACE
VISIBILITY TIED TO A CONCRETE GUEST EXPERIENCE
A PHYSICAL PRODUCT SURFACE
The partner's branding can be placed on the drink cover the guest carries and uses throughout the event or visit.
VISIBILITY AT THE POINT OF SERVING
Branded dispensers can be placed at bars and serving points where the product is handed out.
PART OF A VISIBLE GUEST MEASURE
The partner can help make an optional guest measure available, without communicating absolute safety guarantees.
Concept illustration of a partner-branded cover
Concept illustration of a branded dispenser
POSSIBLE COLLABORATION MODELS
ADAPTED TO THE ARENA, PERIOD AND AUDIENCE
FESTIVAL PARTNER
A partner funds or brands M!NE at one festival or a defined event.
NIGHTLIFE PARTNER
A partner contributes to availability at one venue, a chain or during an agreed period.
CAMPAIGN ACTIVATION
M!NE forms part of a limited campaign with an agreed design, distribution and activation period.
MEASUREMENT BEFORE A LARGER ROLL-OUT
BASE THE DECISION ON ACTUAL USE
In a pilot, the parties can agree which practical and commercial factors should be recorded before any larger activation.
- Number of drink covers handed out
- Use per serving point and period
- Dispenser refill requirements
- Feedback from the organiser, staff and guests
- Documented content from the activation where the necessary permissions are in place
- Interest in continued use or expansion
The measurement method, data basis and any reporting are agreed individually. None of this should be presented as results that already exist.
FROM IDEA TO PILOT
A PARTNER PROPOSAL ADAPTED TO THE ACTIVATION
CHOOSE THE ARENA OR AUDIENCE
A festival, venue, event or a combination of several arenas.
DEFINE THE SCOPE
Period, expected volume, serving points and preferred distribution.
DEVELOP THE BRANDING
Agree how the partner's identity can be used on the product, the dispenser and relevant information material.
TEST AND EVALUATE
Run a limited pilot and assess actual use before a larger agreement.
Final product design, production, delivery, documentation and commercial terms are agreed before implementation.
WOULD YOU LIKE TO EXPLORE A PARTNER ACTIVATION?
Tell us which audience, arena or campaign you are considering, and we will look at a relevant pilot or partner setup.
REQUEST A PARTNER PROPOSAL